SERVICES MARKETING MIX SERVICES SATISFACTION HOTEL INI LUWUK (CASE STUDY HOTEL ESTRELLA, HOTEL SANTIKA, AND SWISS BEL INN)

Chaerul Fahmi Yusuf, Nur Mawati Mambuhu

Abstract

The existence of hotels in Luwuk as part of the development of tourism is expected to continue were able to make improvements in order to meet customer satisfaction. Competition is carried out for hotels is also a travel promotion for the region Banggai as part of improving the economy. The ability of the company or hotel to deserve their services for customer satisfaction with the services provided by the hotel management is essential for the realization of the purpose of moving company on the basis of this profit. The purpose of this study was to determine the marketing mix to the satisfaction of hotel services in Luwuk. The method used in this research is quantitative research methods and uses IBM SPSS Statistics 24 as a data processing tool validity, reliability, correlation and linear regression. The results showed that the marketing mix to the satisfaction of hotel services in Kota Luwuk spread evenly, where none of the hotels mastering seven aspects of customer satisfaction assessment (marketing mix)

Keywords

mix, marketing, service, hotels, satisfaction, customer

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